Google Analytics allows for free social media monitoring and measurement capabilities.
Managers gain insight around off-page activity as Google Analytics and Google+ are happily integrated.
Tracking off-site social activity is just one of the brilliant new features that Managers will Love. The Social Visitors Flow is a visual presentation of how visitors from social properties are navigating your website. If the goal of your social media campaign is to get more traffic to your website, then this report quickly gives you insight into which social platforms are sending the most traffic to your site and what your social visitors are doing once they get there.